ROVANIEMI WINTER ESCAPE | JANUARY 2–5, 2027
FOR OUR B2B PARTNERS
An easy add-on for your clients celebrating New Year in Helsinki. The package can be sold separately or as an extension to their stay in Helsinki with Futurist. It is ready to sell and easy to handle.
PRODUCT AT A GLANCE
Destination: Rovaniemi – The Capital of Lapland
Dates: January 2–5, 2027
Duration: 3 Nights / 4 Days
Accommodation: Sokos Hotel Vaakuna Rovaniemi, 4-star, Standard Room, breakfast included.
Included Transfers: Arrival and departure transfers in Rovaniemi (from/to Rovaniemi Airport or Railway Station).
PRODUCT CONCEPT
Early January is a high-demand period for authentic Lapland experiences. This short escape is ideal for clients who have already booked Helsinki for New Year and want to continue north without booking a full week-long Lapland tour.
The program is accommodation-focused and flexible, allowing you to combine it with your own services, excursions and transportation.
WHY OFFER THIS TO YOUR CLIENTS
• High seasonal demand for Rovaniemi in early January, especially after the Christmas peak
• Quieter period, better rates and availability compared to December
• True Arctic winter: deep snow, polar night, high chance of Northern Lights
• Home of Santa Claus – strong selling point for families and first-time visitors
• Central hotel location – easy access to excursions and city services
TRAVEL OPTIONS FOR CLIENTS
Option 1: Overnight Train – Departing January 1
VR (Finnish Railways) overnight train from Helsinki to Rovaniemi or Kemi + transfer. Private cabins available.
Option 2: Direct Flight – January 2
Daily direct flights operated by Finnair and Norwegian. Approx. 1h 20min. Finnair flights from Helsinki at 07.05 / 07.10 / 09.05 / 09.25 / 10.40 / 11.55 / 12.20 / 13.05 / 14.20 / 16.05 / 16.20 / 19.40 / 23.35, Norwegian at 07.30. In addition, Rovaniemi offers a wide selection of direct flights to and from many major European cities.
Long-distance transportation between Helsinki and Rovaniemi is not included and can be arranged as an extra service on request (Rovaniemi arrival/departure transfers are included in the package).
FOR OUR B2B PARTNERS
• No minimum group size – suitable for FITs and small groups
• Optional services on request: train and flight tickets, long-distance transfers, excursions in Rovaniemi, extra hotel nights in Helsinki or Rovaniemi
• Full client support in Helsinki and Rovaniemi
This is an ideal upsell product for any existing Helsinki New Year booking and a simple standalone city break for clients looking for a short Lapland introduction without a complex tour structure.
